But the new change marks the first time that advertising will appear directly within the app itself. WhatsApp’s Status feature has been in place since 2017. It is intended to make the app something like a more traditional social network, now allowing users to post a story in the same way they might on Instagram.

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to charge a monthly subscription fee, giving followers access to exclusive updates. Additionally, a new Promoted Channels feature will allow people to pay to increase their channel’s visibility.

Meta is bringing advertisements to WhatsApp, marking a major shift for the globally popular messaging app. WhatsApp will now have ads on its Updates tab, Meta announced in a blog post on Monday, June 16.

Users of the popular messaging app WhatsApp will soon begin seeing advertisements on the platform, the company has announced

Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

WhatsApp is reportedly working on a feature that will allow WhatsApp users to mask their private phone number.