Taking its name from “Altairus,” the brightest star in the constellation Aquila, it adopted a blue eagle logo to adorn the ...

The evolution of United's marketing strategy post-pandemic, and how it's promoting up-and-coming destinations.

United Airlines' reaction to Kendrick Lamar's Super Bowl halftime show has gone viral online.

CC Sabathia will have a New York Yankees logo on the cap of his Hall of Fame plaque and Bill Wagner will have the symbol of the Houston Astros.

While a full merger is unlikely due to regulatory challenges, strategic partnerships, or alliance memberships could be on the ...