“Creators are having a measurable impact on purchasing behaviour‭,‬”‭ ‬PwC’s Taki says‭. ‬“Our survey shows that 54‭ ‬per ...

Brilyn Hollyhand is a 19-year-old political commentator, bestselling author of “One Generation Away: Why Now is the Time to Restore American Freedom”, and host of “The Brilyn Hollyhand Show”. For more ...

Caffeine can pose serious health risks for kids, particularly in large amounts, doctors say — and experts fear teens are ...

Matcha prices are rising faster than rent - and that's saying something. Led by a viral TikTok craze, where the #matcha tag has been viewed more than 3 billion times so far in 2025, demand is surging.

Caffeine can pose serious health risks for kids, particularly in large amounts, doctors say — and experts fear teens are ...

On the surface it’s all beauty tutorials and dances — but what effect is this influencer mansion really having on its young ...

Seesawing tariffs and turbulent financial markets are playing out on social media feeds, impacting the multibillion-dollar influencer industry in what could be a new recession indicator.

On the surface it’s all beauty tutorials and dances — but what effect is this influencer mansion really having on its young fanbase?

This creator isn’t Batman, but his fully accessorized ride comes pretty close to riding like a loaded-out Batmobile. Here are the 20 things he's added.

Mariana Barutkina’s foray into the viral world of TikTok serves as a stark reminder of the dangerous path that seeking online ...

To create this ranking, we used HypeAuditor , an AI-powered influencer marketing platform. Its Audience Quality Score (AQS) – ...

YouTube and TikTok star Joe Seels has shared his thoughts on Jeremy Clarkson's influence on the world of farming, following ...