Brands have welcomed Swift's orange era on social media, while searches for the shade saw a "dramatic surge" online.

Those two hues are the apparent color scheme for the LP, in following with the singer's history of association certain shades ...

Videos of Swifties speculating about a potential halftime show performance from the singer are garnering millions of views ...

Taylor Swift just unveiled her new album 'The Life of a Showgirl,' and one of the covers might include her most glamorous and ...

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a ...

Taylor Swift has unveiled her most dramatic hair transformation yet, debuting a short black flapper bob during a photoshoot ...

Pop icon Taylor Swift made her long-awaited debut on boyfriend Travis Kelce’s hit podcast “New Heights,” but while the ...

Before the podcast was released, the Kelce brothers teased the appearance with posts on social media, including an introduction from Jason Kelce. That clip was shared to X, with the accompanying text ...

Taylor Swift's Showgirl Orange Is Set to Colour Our World with this week's The Life of a Showgirl announcement.

List of IAB Vendors It's happening! Taylor Swift has just announced her 12th album and newest era, The Life of a Showgirl, ...

Forme Science’s active wear is correcting people’s bad posture, with a boost from Swifties.