Brands have welcomed Swift's orange era on social media, while searches for the shade saw a "dramatic surge" online.

Billboard asked Sherwin-Williams (and Pantone) about the on-the-ground (and on-your-walls) impact the singer's palette has on ...

This week's Trending Up looks at gains across Taylor Swift's catalog in the wake of her 'Showgirl' unveiling, as well as ...

Videos of Swifties speculating about a potential halftime show performance from the singer are garnering millions of views ...

Experts predicted when Taylor Swift might go on tour next -- and what ticket prices could be. Here's what they think.

Forme Science’s active wear is correcting people’s bad posture, with a boost from Swifties.

Before the podcast was released, the Kelce brothers teased the appearance with posts on social media, including an introduction from Jason Kelce. That clip was shared to X, with the accompanying text ...

Taylor Swift just unveiled her new album 'The Life of a Showgirl,' and one of the covers might include her most glamorous and ...

Taylor Swift announced her 12th studio album, “The Life of a Showgirl,” alongside Travis Kelce and Jason Kelce on the New ...

Taylor Swift has unveiled her most dramatic hair transformation yet, debuting a short black flapper bob during a photoshoot ...

List of IAB Vendors It's happening! Taylor Swift has just announced her 12th album and newest era, The Life of a Showgirl, ...