Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

As you will see, there are many techniques available for forecasting purposes, which makes it difficult for people to select the most appropriate technique. In fact, there is rarely one best technique ...

So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

This module provides a complete integration with the IndiaMART Pull API for Odoo 19 Community Edition. It automates the process of fetching new business inquiries from your IndiaMART seller account ...

multi_website_odoo_integration/ ├── scrapers/ # Scraping scripts for each website │ ├── scrape_linkedin.py │ ├── scrape_techcrunch.py │ └── scrape_venturebeat_about.py ├── pusher/ │ ├── ...

Increased investment in brand and marketing has been underlined as a crucial part of Unilever’s ongoing transformation.