These popular brand stocks have already suffered from the threat of tariffs and may remain depressed as earnings reflect the reality of their impact.

Puma faces a dilemma in the United States: after rushing shipments from Asia to beat incoming tariffs, the German sportswear ...

It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...

The logos may be covered up for now, but the conflict highlights how a tiny brand has jammed its toe into the lucrative ...

In the early 2000s, Under Armour ($UAA) seemingly emerged from nowhere to challenge leading athletic brands, capturing market ...

With the Trump administration setting 15% as a floor for tariffs, companies and economists are warning of higher prices later ...

Corporate America has borne the brunt of tariffs, but its largesse won't last forever and the combination of rising inflation and looming trade deals could lead to higher prices.