Auburn sophomore Justin Freeman grabbed a few Nike items and is planning to surprise his mom with a long sleeve Nike dri-fit.

Deckers' CEO stated that since increasing prices on July 1, the company has not experienced any material decline in ...

This week brings the launch of a new Nomad Apple Watch band, the 2025 edition of Dandelion Chocolate’s beloved Advent ...

What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

Academy Sports & Outdoors shares dip 2.8% as the company leans on enhanced merchandising, RFID rollout and operational upgrades to stabilize performance.

Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Zaire Franklin is supporting the WNBA. In a video shared to X, the Indianapolis Colts star walked into training camp with a large radio and Caitlin Clark's rendition of the signature shoe, the Nike ...

Sandler was wearing the Nike Sabrina 3 ‘Blueprint,’ the launch colorway for the third iteration of New York Liberty star ...

Deckers Outdoor combines UGG's consistent cash flow generation with HOKA's strong yet profitable growth, creating a ...

Seven years after first partnering with New Era Cap, Buffalo Bills star quarterback Josh Allen is now an equity partner in ...