Auburn sophomore Justin Freeman grabbed a few Nike items and is planning to surprise his mom with a long sleeve Nike dri-fit.

Liverpool has confirmed it will launch its new 2025/26 home and away shirts on the same day, in one of the biggest kit ...

Academy Sports and Outdoors, Inc. (NASDAQ:ASO) is strengthening its merchandising, RFID technology and operational capabilities to drive more consistent performance amid choppy sales trends.

LULU bets big on technical gear and global reach to spark 2H25 growth amid cost pressures and cautious U.S. demand.

Sabrina Ionescu didn't just drop a new basketball shoe, she dropped a statement. In a sports world where performance and ...

Drake and Nike transformed a countryside estate into NOCTA Manor, a fully immersive, invite-only brand experience timed with ...

Memphis Grizzlies guard Ja Morant's third signature sneaker is launching in a limited-edition 'NY vs. NY' colorway on July 22 ...

Sandler was wearing the Nike Sabrina 3 ‘Blueprint,’ the launch colorway for the third iteration of New York Liberty star ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

CEO Stefano Caroti stated that the sportswear company has identified some of the execution challenges over the past six ...

Blending design elements popularized by Adidas and Nike, this Japan-exclusive Converse is a clean combo in sneaker form.

Puma is adjusting tactics in the U.S. due to tariff pressures and softening demand. The German sportswear brand is ...