Under Armour has had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.1 billion in fiscal 2025 from ...

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

MLV star Ally Batenhorst has swapped the courts for the beaches in order to pursue her Olympic dream in 2028, having also ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Liverpool FC’s 2025/26 season promises to be transformative, especially when it comes to the kit. The team switched from Nike ...

The 23-year-old had played college volleyball at both Nebraska and USC before joining the Omaha Supernovas of Major League ...

More Premier League games will be shown on TV than ever before as the league’s new broadcast deal, agreed back in December ...