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Sha’Carri Richardson’s public acts leading to her arrest leaves many wondering about how this will change her partnerships.
A botched pitch meeting pushed Stephen Curry to Under Armour, sparking one of sports’ biggest endorsement upsets.
Perhaps one of the more unique accessories include a plastic basketball that features the same LEGO brick and Swoosh ...
As Nike is gradually recovering from a difficult year, investors and analysts are questioning whether the company can ...
The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...
Around 68% of the NBA wears Nike sneakers in games. In each season since the launch of the Kyrie 1, the annual Kyrie model had become one of the most worn shoes across the league. To date, 164 ...
Nike Inc. (NYSE:NKE) continues to prepare for the launch of a new brand in partnership with Kim Kardashian's SKIMS. The athletic apparel giant is reported to be putting together a team of ...
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