On Sunday, the Kansas City Chiefs can become the first team in NFL history to win three straight Super Bowls. But if they do, the NFL will have to pay a company owned by an NBA legend for its use of “three-peat” or variations such as “threepeat,” “three peat” and “3 peat.”

Riley owns six trademarks to various forms of “Three-Peat” and has the rights to use that on merchandise, including apparel and beverages. He applied for the trademark in 1988, after the Lakers won two consecutive championships. But the Lakers lost to the Pistons in the Finals the following season.

The Kansas City Chiefs struck a deal with Miami Heat president Pat Riley over the use of the term "Three Peat" ahead of Super Bowl LIX.Riley's trademark attorney, John Aldrich, told Darren Rovell of cllct that there's an agreement in place with the NFL for the Chiefs to use "Three Peat" on merchandise if they win the Big Game for the third straight year.

Pat Riley's trademark attorney told collectible media site cllct that there is an agreement between the Heat president and the Chiefs to use the phrase "Three-Peat" if Kansas City wins a third straight Super Bowl on Sunday night.

Peat” in the event the Chiefs win their third straight Super Bowl, and the Eagles could cost the Hall of Fame coach millions

The franchise will be able to sell merch using the trademarked phrase, according to ESPN. Miami Heat president Pat Riley owns several trademarks for various versions of the catchy phrase. The sports network cites a report from collectible media site cllct. According to the report, Riley reached an agreement with the Chiefs use the phrase.

Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR

The Chiefs are looking to win their third Super Bowl in a row, a feat that's never been done before in the NFL.