The first of Highdive’s entertaining ‘multi-chapter’ odyssey of the colonel’s pursuit of the perfect fried chicken recipe has ...

Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

Harland Sanders built Kentucky Fried Chicken into a success but sold it for just $2M, feeling sidelined as it grew into a global brand. He died in 1980.

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

KFC is begging consumers to give it another chance by inviting them back to its stores to taste its chicken. The chain aims to launch a new era focused on improving its food and operations to reverse ...

The fast-food chicken chain is plotting a comeback after losing market share to established rivals, such as Chick-fil-A, and newcomers, like Raising Cane's.

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Fried Pickles just hit the KFC menu — and that’s not even the biggest news. The chain is also giving away Fried Chicken ...

How To Create Raving Fans, Not Just Customers: 5 Strategies Enterprises Must Embrace To Win Customer Loyalty By Sal Rehmetullah, Forbes Councils Member.

This Popular Fast-Food Chain Is Getting “Worse by the Week” KFC fans are complaining about high prices, shrinking portions, and declining food quality.

About 20 months after his last fight, former UFC welterweight champion Kamaru Usman finally finds himself back in the win column, looking like his old self against rising contender Joaquin Buckley ...