A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing ...
Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...
Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve ...
Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...
In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...
Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...
Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...
Negative keywords: Google is adding the ability to apply campaign-level negative keyword lists to your Performance Max campaigns. Google said, "this makes managing ...
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