Is it a value trap or a buying opportunity?

Testing the latest e.l.f. drops—hits, misses, and surprises you didn’t expect ...

Beauty (ELF) shares have dropped by 18.6% in under a month, sliding from $94.83 on February 24, 2026, to $77.15 currently. Should you take advantage of this dip?

Mar 13, 2026--e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and the National Women's Soccer League (NWSL) announce exp ...

Good afternoon, everyone. It's my pleasure to welcome e.l.f. Beauty back to CAGNY. They are a category disruptor in beauty, owning the #1 brand by unit share in U.S. color cosmetics and 3 of the ...

e.l.f. Cosmetics has just launched a deal which means you can get a concealer and foundation from their brand new Soft Glam ...

Out of the latest e.l.f launches, these are just a few of our favourites. (Picture: Metro/Getty/e.l.f) Metro journalists select and curate the products that feature on our site. If you make a purchase ...

E.l.f. welcomes Ally Sentnor, Kansas City Current, to its roster of talent as they amplify fan experiences in two major ...

Age spots ‘just look grey’ if you cover them the wrong way - here’s how to erase them instead. Makeup artist Val Garland shows how to use a colour corrector.

From the under-$20 retinol serum reviewers compared to an almost-$100 one(!!) to the Urban Decay eyeshadow ~swap~ with all ...

Before any makeup touches your face, artists stress the importance of prepping your skin. Concealer will grab onto lines if your skin is dry, and that’s especially true for the under eye area. Joseph ...

We spoke to Danessa Myricks, beauty founder and makeup artist, to debunk the "single perfect shade" myth, the wonders of skin prepping, and more. "It's just really a question of the intention when ...