If you double-tapped an Instagram Reel recently, your friends may be able to see it, thanks to a new Instagram update. Instagram Reels is introducing a new friends tab that shows you all the videos your friends have liked and engaged with, the company announced Friday. The new feature is rolling out starting today for US users.
“Our position on this has been clear: TikTok should continue to operate under American ownership. Given the timing of when it goes into effect over a holiday weekend a day before inauguration, it will be up to the next administration to implement,” read the statement.
Instagram is rolling out a new feature that will show your liked Reels to mutuals in a dedicated tab. It takes away the intimacy and safe haven of likes.
The Supreme Court ruled on Friday, Jan. 17, to uphold a law that would ban the app for the 170 million people who use the app in the U.S. The ruling lines up with decisions other courts have made and sets up the ban to go into effect on Sunday, Jan. 19.
These new Reels features are rolling out in the US first, with plans to expand to other regions in the future. With TikTok's potential exit, Instagram is strategically positioning itself to capture the attention of displaced users seeking similar content-sharing platforms.
There are the TikTok creators who fear losing their audiences and have been frantically trying to persuade their fans to follow them on Instagram and YouTube, and the e-commerce brands and drop-shippers that are going to have to find other places to sell their stuff.
Experts say no other app offers the same financial opportunities as TikTok, while creators fear loss of income if it disappears.
Millions of Americans are now facing the reality of a TikTok ban after the U.S. Supreme Court upheld the "Protecting Americans from Foreign Adversary Controlled Applications Act," effectively removing the app from app stores.
India’s 2020 crackdown helped give rise to Instagram Reels, which has largely replaced it there. But TikTok has proved more resilient elsewhere.
TikTok's expected Sunday shutdown poses the biggest threat to the universe of small- and medium-sized firms and so-called influencers who depend on the short-form video site for their livelihood, while big brands are expected to move to other sites.
With no Supreme Court ruling on TikTok today, tensions are high. The wildly popular social media platform owned by China's ByteDance could shut down in the U.S. on Jan. 19 – just four days from now — or sell itself to an entity Stateside if the Justices do not rule otherwise.