Live from Most Contagious 2024 in London, WARC's Anna Hamill talks to Creative Equals' Ali Hanan about the DEI backlash and The People's Kian Bakhtiari about Gen Z trends, while Contagious's Alex ...

Contains the film creative 'Pablo' for Electricity Association by the agency GGK in the UK.

If you work in advertising, chances are that someone outside the industry has asked you about subliminal advertising. The 4A’s Marsha Appel looks at the rise and fall of the greatest advertising myth ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

As part of WARC’s recently published Future of Commerce Media 2025 report, Tyler Murray, VML’s chief enterprise solutions officer, discusses the current state of agentic commerce and what the future ...

Campaigns with a 50:50 split between brand and performance deliver the strongest effect on both short- and long-term business metrics. For shorter campaigns (1-4 weeks), the effects observed were, on ...

The mobile gaming scene in Southeast Asia is growing exponentially, thanks in large part to the ongoing COVID-19 pandemic and Singapore-headquartered game publisher Garena has a front row seat in one ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms.

Marketers need to reframe brand-building and performance marketing as an integrated approach, with the role of brand-building emphasised as the digital disruptors grow. Marketers should focus on ...

Despite significant investment from major brands like Unilever whose tactical executions (and budgets) are now betting big on creators, it’s important to remember that the basic laws of advertising ...

As inflation subsides and the global economy enters a new phase, marketers are advised to double down on the 4Ps to find opportunities for growth. A holistic approach to the overall customer ...