Westpac will become the new principal partner of Cricket Australia, ending a 37-year partnership with rival Commonwealth Bank.

Creative agency BMF has appointed Aisling Colley and Richard Woods to the role of joint managing directors. Colley returns to ...

By Saarika Chotai  We don't need yet another panel on "why women belong in leadership." We need to listen to the women ...

YouTube has gone on the offensive with a full-page advertisement in The Australian appealing its case in the court of public ...

Claiming to be the first of its kind in Australia, Marcus Tesoriero and Kent Boswell have launched an AI-powered film ...

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The Australian fintech buy now, pay later (BNPL) company Openpay has entered receivership, resulting in the shut down of the platform. The company voluntarily suspended itself from the Australian ...

The senior management driving Samsung Ads has expanded with two new additions. Levi Guillory is now agency head of strategic accounts for New South Wales (NSW) and New Zealand, while Carla Dawson is ...

I’ve been reading some recent commentary comparing B2B (business-to-business) and B2C (business-to-consumer) marketing – the similarities, the differences and the size of the gap in between.

Oscar winning film Everything Everywhere All at Once isn't just a mind-bending plot, but also a lesson for marketers in the metaverse.

As marketers compete for attention, they present polished products to consumers that blend together in a sea of total perfection. Craig Matthews, chief merchandise officer at Office Brands, thinks ...