The LEGO Group has appointed former dentsu Creative Singapore managing director Fiona Huang as its business partner director ...

This holiday season, McDonald’s Netherlands tried something bold, flipping the traditional festive cheer on its head with an ...

As Singapore’s media agencies look toward 2026, the focus is on balancing speed, scale, and impact in a landscape transformed ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Gen Z is rewriting the rules of online engagement, turning away from fast, chaotic content in favour of slower, more intentional experiences, according to Pinterest Predicts 2026. The platform’s ...

Spotify has unveiled its 2025 Wrapped campaign, transforming users’ listening habits into a global cultural moment.

Valerie Madon has stepped down from her roles as chief creative officer for Asia Pacific and Singapore at McCann Worldgroup, ...

Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in a dual-market role.

Gardens by the Bay has partnered with Hasbro to unveil “My Little Pony: Petals of friendship,” a limited-time showcase at Floral Fantasy that blends pop-culture IP with botanical design.

Lufthansa Group is rolling out a new brand identity, featuring a refreshed logo, broader colour palette, and dedicated font, all reflecting its evolution into a unified airline group.

German automaker BMW has unveiled its latest iX2 campaign featuring virtual creator Lil Miquela, to create an immersive experience for its target audience. Also known as ‘Make it Real’, the campaign ...

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