The summer has disappointed AC makers this time, though there are some silver lining in June with impulse purchases happening ...

A cohesive marketing strategy helps brands address this challenge by ensuring the brand message and promotions are consistent ...

This acquisition is in line with the strategy to augment ITC's future-ready portfolio, the transaction is expected to fortify its presence and market standing in the high-growth organic products segme ...

Amrith Gopinath is an accomplished marketing leader with over two decades of experience driving innovation across some of the world’s most iconic global brands, including adidas, Levi’s, Nokia, and ...

India’s shoppers are no longer waiting for retailers to catch up — they’re rewriting the rules themselves. As consumption ...

New Delhi: Shailendra Singh, former Business Head – Physical Retail at Nykaa, has joined luxury U.S.-based home décor brand D ...

Homegrown hot sauce brand Naagin has raised Rs 18 crore (over $2 million) in a Pre-Series A funding round led by 360 ONE ...

Already available across over 2,000 retail stores and online marketplaces, the brand is now looking to expand internationally ...

Bengaluru: Los Angeles-based fashion brand Juicy Couture has launched its first exclusive brand outlet in India in Lucknow, ...

Indian retail sector is undergoing a seismic shift, driven by the rise of Agentic AI—a force that moves far beyond basic ...

IPO-bound Shiprocket, an e-commerce enablement platform, on Thursday announced a strategic partnership with AI-native ...

New Delhi: From horror lovers to rom-com and anime enthusiasts, India’s filmgoers have diverse tastes and PVR Inox Ltd wants ...