From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted ...

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

Campaign360 has officially wrapped up for 2024! The one-of-a-kind, two-day industry event at Singapore's Marina Bay Sands' Convention Centre focused on the power of disruption and owning the future of ...

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a ...

The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu ...

Chinese Public Security Police have raided GroupM's office in Shanghai yesterday, and have allegedly detained a number of former employees and questioned a senior executive, Campaign Asia-Pacific has ...

Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.

Consumers in the Philippines have clicked with Shopee, selecting the ecommerce major as their top brand for customer experience. Shopee not only offers Filipino consumers convenience, but is also easy ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

Inaccessible websites lose $6.9 billion a year to their accessible counterparts, yet digital inclusion remains under-addressed. We look at how brands can benefit from placing accessibility at the ...