Apple’s iBeacons will be a boon to retailers who want to target their in-store customers with advertisements and special deals. But while the technology has generated a lot of excitement in the retail ...

There has been a lot of talk about iBeacons since they launched with iOS 7 last fall, but much of the focus has been on how they benefit retailers and add to the in-store shopping experience. They ...

There is no NFC capability in the new iPhones, but that’s okay–Cupertino has bigger (and less expensive) plans for low-power radio wave-based mobile payment technology. iBeacon was a tiny throwaway ...

Introduced in the summer of 2013 as a feature of iOS 7, Apple’s new mobile notifications system iBeacon is being touted by big brands as the next great opportunity in advertising. Using tiny Bluetooth ...

Apple products are usually over-hyped. But there’s one that’s radically under-hyped: Apple’s iBeacon positioning system. So I’m here to turn up the noise on this quiet revolution. You really need to ...

Apple flipped a switch this week and enabled customers at 254 U.S. Apple Stores to get spammed with micro-location based promotional nagging. The new system, called iBeacon, is a low cost, low-energy ...

Betaworks-backed Estimote has today announced a partnership with Knoll to bring its iBeacon platform to the office space planning company. Estimote, a Disrupt and YC alum, offers a platform for ...

iBeacon technology is hot stuff right now. I’ve heard people frame iBeacons as a potential savior for the brick-and-mortar retail experience. I’ve heard testimonials about all of the incremental ...

One of the most powerful things about mobile apps is their ability to provide a customized experience for the user based on where the user is at any given moment -- right here, right now. Previously ...

With the release of iOS 7.1 Apple made a tweak to a technology called iBeacon that paves the way clear for companies to fire off messages to users iPhones and iPads – even if that device is locked.