Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...

The restaurant chain wanted to revive sales with a new logo and appearance, but relented after many patrons – and President Trump – complained ...

Cracker Barrel planned to remodel some restaurants to attract younger crowds. The company is suspending those plans, as it ...

BMW's last big logo change was in 2020. It introduced a new version without the delineations but also without the black roundel. It was transparent, meant to be better for digital use. While that one ...

Cracker Barrel Old Country Store Inc. came under fire after switching to a new corporate logo, replacing one that featured an ...

Cracker Barrel is bringing back the "Old Timer" to their logo as the kitschy chain faced heavy criticism this week over its rebranding efforts, which intensified when the new logo was lambasted by ...

Cracker Barrel, which is known for its comfort food and nostalgic atmosphere, unveiled a new, simplified logo with the a fall menu on Aug. 19. The new logo removes the man, however, includes the ...

CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism ...

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...