How classical conditioning makes for classic Hollywood.This basic human tendency has been modified slightly in a therapeutic technique called “Aversion Therapy.” Here, the therapist tries to ...

Classical conditioning! What had started out as an association of nursing and cuddling with sleep had transformed into an association of listening to audiobooks and sleep.

Classical conditioning is one of those introductory psychology terms that gets thrown around. Many people have a general idea that it is one of the most basic forms of associative learning, and ...

The present paper examines the implications of recent developments in classical conditioning for consumer research. It discusses the finding that the conditioned response need not resemble the ...

Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association ...