ALEN’s Tanu Grewal On Leveraging CMO As Voice Of The Consumer To Drive Innovation, Differentiation + Improved Business ...

The goal of marketing is quickly changing by placing more emphasis on collaboration with the CEO and other C-Suite members to directly solve for consumer pain points, while taking on even more ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

Five years ago, when Hasneen Sheela Shereef was appointed the Regional Head of Marketing and Communications for the Middle ...

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly ...

The world of marketing and advertising has gone beyond conversations to wholly embrace ‘the age of artificial intelligence’. Although AI and machine learning (ML) have been around for decades, the ...

Role evolution focus. The chief marketing officer now leads not just branding but data, customer experience and cross-team strategy. Data and creativity. CMOs must combine data insights with creative ...

Andreas "Drew" Panayiotou joins Pfizer in the pharma’s inaugural biopharma global chief marketing officer role. In this capacity, Panayiotou will initiate building commercial infrastructure and add ...

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

What the future of marketing could look like in an AI-native ecosystem. Loading the Elevenlabs Text to Speech AudioNative Player... The United Arab Emirates has emerged as a global AI hub, thanks to ...

A modern empty office with a vacant chair behind a desk with a computer monitor and desktop decor. The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the ...