Amid wider strategic shifts, some B2B firms are experimenting with new senior roles in an effort to “redefine” marketing.

ALEN’s Tanu Grewal On Leveraging CMO As Voice Of The Consumer To Drive Innovation, Differentiation + Improved Business ...

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

Role evolution focus. The chief marketing officer now leads not just branding but data, customer experience and cross-team strategy. Data and creativity. CMOs must combine data insights with creative ...

The world of marketing and advertising has gone beyond conversations to wholly embrace ‘the age of artificial intelligence’. Although AI and machine learning (ML) have been around for decades, the ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly ...

Nearly three years after originating the role, Erica Taylor, Ph.D., is stepping down as chief marketing officer of Genentech.

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...

Andreas "Drew" Panayiotou joins Pfizer in the pharma’s inaugural biopharma global chief marketing officer role. In this capacity, Panayiotou will initiate building commercial infrastructure and add ...

What the future of marketing could look like in an AI-native ecosystem. Loading the Elevenlabs Text to Speech AudioNative Player... The United Arab Emirates has emerged as a global AI hub, thanks to ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...