The Toyota Prius pictured above features a shade of green that is probably the last color you'd want adorning the Japanese manufacturer's popular hybrid, but it actually serves a special purpose. The ...

White cars can be boring. So Toyota created a colored paint that also reflects light and keeps the car cooler on hot days. The new coating can affect the temperature by nine degrees, Toyota says. BY ...

It's gaudy, and some would call it downright ugly, but the lime green paint job option for the 2017 Toyota Prius keeps the vehicle cool and can even save drivers on gas. A Wired report says that ...

A new Galactic Aqua Mica exterior paint color is one of the nine available colors for the 2017 model year, while the Clear Sky Metallic paint color will be eliminated from the rolls. Siri Eyes Free ...

The 2025 Toyota Prius Nightshade builds off the middle Prius XLE model, coating the 19-inch alloys, door handles, roof antenna fin, and exterior badging in black. In addition to the typical Nightshade ...