James Vicary, a self-promoting market researcher, jumped in to take credit for the "experiment". And a number of years later, an overwrought Wilson Bryan Key wrote Subliminal Seduction, in which he ...

Self-control—or the ability to manage one's impulses, emotions, and behaviors to achieve long-term goals—is what separates humans from the rest of the animal kingdom. Self-control is primarily rooted ...

A scientific squabble over how to define self-control draws from an unlikely source: A story from Greek mythology. Sailing home to Ithaca after the Trojan War, Odysseus longed to hear the Sirens’ ...