Strategic formulation is the first step in strategic management and involves gathering, evaluating and organizing information.

Any strategy formulation analytical technique has limits based on available information necessary to the execution of the strategy formulation analytical technique.

Before a strategy can be developed, the problem it is supposed to address needs to be formulated. We establish the microfoundations of strategic problem formulation by developing a theory that ...

B2B organizations often find themselves at a crossroads between strategy formulation and strategy execution. The harsh reality is that many fail to transform their well-crafted strategies into ...

This paper deals with the relationships that exist between the competitive context of the firm and the way it formulates its strategy at the business level. A research project surveyed a sample of ...