The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulator for Roblox users Feb. 2-19. The big game will also be broadcast on Nickelodeon for the first time, where it will be ...