Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its denim-focused Hugo Blue line.