When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

Think you can trust your eyes? Think again. What feels undeniable at first glance is sometimes a surprise, an illusion, or an ...

Visual perception of motion and its accompanying illusions has long fascinated neuroscientists and psychologists alike. This research field examines how the brain compensates for inherent neural ...

The Best Illusion of the Year contest offers researchers, and participants, an opportunity to explore the gaps and limits of human perception. By Katrina Miller Take a look at this video of a waiting ...

New York — At the Museum of Illusions in New York City, around every corner is a wonder for the eyes. There's a vase that's a face, art that moves with you, and a room that seems to go on forever.

Chances are you’ve encountered some version of the “Ebbinghaus illusion,” in which a central circle appears to be smaller when encircled by larger circles and seems larger when surrounded by smaller ...

Optical illusions have long fascinated scientists, artists, and everyday viewers. These visual puzzles can make stationary objects appear to move, straight lines look bent, or colours seem to change ...

Instructions for Guests Please park in the West Lot and enter through the Lundquist Community Life Center (CLC). Follow posted signs to Brushaber Commons and The Underground. Do you love illusions?

In the supermarket you inspect oranges in a net bag. They look ripe and appetizing. Then, when you get home, you are shocked: they’re still green! This is caused by a perceptual phenomenon known as ...