GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Search Engine Land » Analytics & conversion » Google releases simple, centralized tag solution Share The new Google tag is an expansion and rebrand of the existing global site tag. It will require ...

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a ...

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager is ...

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?