Roblox announces new safety measures for estimating users' ages, addressing ongoing backlash over the app's inadequate child protection systems.

Roblox is employing technology from Persona, a San Francisco identification verification company whose website says it can “Ensure that users are who they say they are.” However, Roblox will not use Persona to identify the actual identity of the user, just an estimate of their age, according to Roblox VP of Civility and Partnerships Tami Bhaumik.

Roblox says it's expanding its use of age-estimation technology and entering a partnership with the IARC to standardize its game ratings.