Sir Martin Sorrell’s S4 Capital began 2021 with two major U.S. acquisitions, but the one steeped in performance, Metric Theory, focuses on campaigns across Google, Facebook, Amazon and programmatic.

Metric Theory ranked No. 2 among medium-sized companies for the 2017 Denver Business Journal Best Places to Work awards. If employees aren’t satisfied with their career paths at Metric Theory, the ...

Talkiatry Management Services was hit with a breach-of-contract lawsuit on Aug. 18 in New York Supreme Court for New York County. The complaint, filed by Offit Kurman on behalf of digital advertising ...

S4 Capital said on Monday its programmatic and analytics agency MightyHive will merge with U.S.-based performance agency Metric Theory, and content agency MediaMonks will merge with integrated agency ...

This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be ...