When it comes to keywords, your aim shouldn’t be to target everything. Rather, you should aim to discover where the richest vein of gold lies, and then focus your efforts on extracting it. By ...

Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a central part of digital marketing. Knowing which keywords to go after and ...

This is a really well put together article on “Keyword Ownership” which helps define all of those emails I’ve been getting lately about buying the rights to a keyword. I wouldn’t highly suggest it ...