Now Amazon is keen to be involved in the AI revolution with an AI bot called Rufus, which can answer questions, research products, and help you make the right buying decisions across Amazon.

Amazon’s new AI chatbots aren’t just additional paths to the buy-now button, they also show how strange the company’s business has become, writes John Herrman.

Amazon recently launched Cedric, an internal AI chatbot, to boost employee productivity. Cedric is designed for secure use, addressing privacy concerns with external AI tools. Amazon has ...