In the digital era, a robust online presence is essential for every healthcare provider. To attract and convert prospective patients effectively, it’s crucial to pair this with a well-planned ...

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

How to Improve SEO? 15 Experts’ Recommendations What Are SEO Keywords? Why Are They Crucial for SEO? Search Engine Optimization, or SEO, is a set of practices for improving your website traffic and ...

In this week’s Ask An SEO, Chandrika asks: “What are the important points to consider when doing keyword research for SEO using Google Keyword Planner? Should we focus on keywords with a monthly ...

Run a Google Ad campaign, and you’ll frequently notice an indirect boost in your organic search rankings. It’s not exactly a coincidence, but Google denies any direct connection between their ...