Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention ...

Private-label packaging design plays a pivotal role in influencing consumer decisions, but the approach varies across regions.

Editor’s Note: Rxbar is a winner of Inc.’s 2017 Design Awards, our annual recognition of entrepreneurs using design to build great companies, in the “Package Design” category. After two ...

It benefits everybody to have a package that opens a lot faster, with less hassle. Weiser worked closely with Xbox design researcher Scott Wang, who consulted with gamers and disability advocates as ...

Domino’s ® knows that to do this, it must continue delivering the facts about pizza box recycling to its customers. And what better way to do that, than through the box itself? WestRock and Domino’s ® ...