Scaling your business is a delicate and sometimes arduous process, and building a humanized brand requires empathy, patience, and flexibility. The Fast Company Executive Board is a private, fee-based ...

A fascinating shift is occurring in consumer behavior, with recent studies showing that feeling an emotional connection with a business may matter more than customer satisfaction to today’s consumers.

I’ve always been fascinated by companies that form deep, lasting bonds with their customers. What sets them apart? After years of studying successful brands and working with growing businesses, I’ve ...

Research shows customers reward brands they trust. Here’s how content marketers can turn trust into a measurable growth strategy.

In the ever-evolving landscape of business, the concept of brand identity has emerged as a cornerstone for success. A ...

Empathy builds trust. Loyalty grows when brands understand customer needs through real conversation and insight. Consistency creates advocates. Reliable, thoughtful experiences repeated over time turn ...

Featuring Sharona Sankar-King, Global Head of Engagement and Marketing for the Financial Services practice at Bain, and Maureen Burns, a Senior Partner in Bain’s Customer practice. Burns co-authored ...

Audi master technician Curtis Gardner uses video inspections and social media to build trust, boost approvals, and mentor other techs.

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...