Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.

Google may be making local search ads more interactive, potentially changing how advertisers showcase multiple locations and capture nearby demand. What’s happening. Google Ads appears to be testing a ...

Google is quietly testing a new way to make Shopping ads feel more local. Select ads using local inventory feeds now display the merchant’s city or town directly above the product title — think ...