Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and ...

The Google Ads app now gives you more context about campaign insights, such as explanations for performance fluctuations. If you make a change to your bid and budget strategy, for example, the app ...

Google has announced that your app campaigns within Google Ads no longer require manual deep linking. You can now select the option to direct users to the app homepage even if your app does not have ...

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to target people with an affinity for ...

In a blog post Wednesday, Google shared plans to begin phasing out cross-app ad trackers on Android devices. As for what this means exactly, Google currently assigns Android users unique advertising ...

OAKLAND, Calif. — An ecommerce tech company, which sold an app that would allow phone users to be shown full-screen ads when they unlocked their phone in exchange for discounts and rewards, lost its ...