Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. More than eight in ten (85%) are adjusting marketing strategies to ...

AI-powered businesses are closing deals faster than ever, while many companies still struggle to qualify leads and rely on ...

Marketing tips feel like a dime a dozen these days. The ability to develop a strategy that establishes a customer experience is challenged by the onslaught of tips and tool recommendations that appear ...

Marketing funnels are present wherever consumers are today. From the moment someone discovers a business to the point of buying, marketing funnels work to turn prospects into customers and beyond.

As programmatic, next best action, artificial intelligence (AI), predictive modeling, and other omni-channel strategies within healthcare provider (HCP) media gain rapid adoption, so too do we see a ...

The acquisition combines Funnels data collection and analysis acumen with Adtribas complex machine-learning measurement tools, optimized for the likes of Adidas and Sony At a time when it is becoming ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing ...

Please provide your email address to receive an email when new articles are posted on . In previous posts, I described the use of marketing funnels to define what is known as the customer’s buying ...