Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Genesis USA Was Among the First Advertisers to Tap this Solution, Optimizing Video Creative Towards Post-exposure Search Intent NEW YORK, Aug. 21, 2025 /PRNewswire/ -- Clinch, the Agentic AI platform ...

LendingTree, an online lead-generation exchange for consumer loans, is hoping to prove that more informed creative can be one of the main drivers of real-time advertising performance. The company ...

AdsWizz, the technology company known for its digital audio advertising products, has launched a Dynamic Creative Optimization (DCO) platform for audio, a new capability on its AudioMatic and ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

NEW YORK--(BUSINESS WIRE)--Innovid, the world’s leading video marketing platform, today announced a new partnership integration with Jivox, the personalized digital marketing technology leader, to ...

As marketers get savvier at collecting and leveraging data, the opportunities around personalization messaging—also known as dynamic creative optimization—are evolving. In the last 10 years, the ...