Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster.

Contextual targeting for digital ads is experiencing a resurgence as the deprecation of third-party cookies draws nearer and advertisers seek viable alternatives for reaching their ideal consumer.

Sell-side adtech firm PubMatic is partnering with Cognitiv, a deep-learning advertising platform, to deliver a contextual targeting tool using GPT 4 large language models (LLMs). The new offering goes ...

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, today (23 July, 2025) announced a strategic partnership with PubMatic, an independent ...

Experts weigh in on where the brand goes from here. Warner Bros. Discovery is jumping on the shoppable ads craze with a new set of ad formats designed to showcase products that resemble those seen in ...

NEW YORK — AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising ...