4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Agentic commerce isn’t about replacing human judgment. It’s about scaling it with structure, clarity and trust.

Whether you’re looking to buy a plane ticket or a pair of socks, more and more online shopping platforms now offer consumers a detailed look into products’ historical prices. But how does this ...

What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

Earlier this year, I witnessed a transformation in consumer behaviour – one that began at home. My husband, a self-confessed tech enthusiast, embarked on a quest to buy a new laptop. Like many, he ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

After seeing a surge during the pandemic, the outdoor category reached new heights with performance brands aiming to meet the needs of the consumer seeking new experiences for physical and mental ...