Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues, and profits You can read the greatest business book ...

Dr. Robert Cialdini is perhaps the most influential psychologist in the world of business and marketing. His book, Influence: The Psychology of Persuasion, has sold millions of copies and is a go-to ...