Amazon is planning to roll out a new AI-infused search experience. The new search engine will launch on mobile first. Amazon gets most searches from mobile, but the conversion rate is much lower than ...

Amazon is introducing new features that make it easier to search for products on mobile and is challenging other product search engines, like Google and Pinterest in the process. The retailer ...

Amazon looks set to jump aboard the generative AI bandwagon with a new project that will involve a “once-in-a-generation transformation for search,” according to a job ad spotted by Bloomberg on ...

Amazon.com Inc. plans to bring ChatGPT-style product search to its web store, rivaling efforts by Microsoft Corp. and Google to weave generative artificial intelligence into their search engines. The ...

Amazon workers suggested tapping ChatGPT to auto-generate software code and marketing materials as part of dozens of new ways for integrating AI into their workflow, according to a document leaked to ...

Amazon's retail story may be maturing, but its AI and advertising engines are just getting started -- and they could redefine ...

Amazon's ad business is growing fast and quietly reshaping the company's profit engine. Prime Video ads, retail search, and ...

Microsoft cofounder Bill Gates is warning that AI assistants could soon make search engines like Google Search obsolete by profoundly altering the behaviors of users online. “Whoever wins the personal ...