The Next Marketing Advantage: AI-Ready Teams

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...
Harvard Business Review

Marketing at the Speed of Culture

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.
Duke's Fuqua School of Business

How Companies Can Make Marketing Personal

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Google Pixel's marketing VP was once a lifelong iPhone user. Here's how she converted.

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

Marketing Secrets Behind ‘Wicked,’ ‘Interview with the Vampire’ Revealed in Exec Roundtable | Video

Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power ...

Social media marketing falls flat as a signal of quality, research finds

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

At 30, she quit her marketing job for a thrifting side hustle—now her business brings in 7 figures a year: 'Anyone can do it'

After thrifting in her free time to make some extra money for her kids, Jocelyn Elizabeth turned her side hustle into a ...
Observer

A24 Turns Timothée Chalamet’s Star Power Into Its Most Viral Marketing Machine Yet

A24 is turning Timothée Chalamet’s star power into a full-blown marketing machine as ‘Marty Supreme’ goes viral with stunts, ...

Sky Star Angel Reese & Paige Bueckers Unite in Marketing Campaign

Reese's sent the sports world buzzing this week after teasing a new collaboration with Oreo, featuring none other than Angel Reese and Paige Bueckers. The earl ...