In keeping with a growing industry trend, three longtime holding company veterans—Daniela Vojta, Susan Young and Sarah ...

When brands run digital ads aimed at parents, they may actually be reaching an audience where 67% don’t even have children.

Karl Lieberman, global chief creative officer at Ad Age Creative Agency of the Year Wieden+Kennedy, weighs in on pressing ...

Ad Age awarded its first Agency of the Year in 1974 to Cunningham & Walsh, a Madison Avenue mainstay with a prized roster ...

Spark Foundry has appointed Kelly Metz as chief investment officer, the Publicis Groupe media agency announced today alongside two other hires.

Media buyers describe continued competition for live sports, including the upcoming March Madness college basketball ...

Among today’s creative highlights, State Farm contrasts Batman and Jason “Bate-man” in a fun new spot; Heinz tries to make ...

A consumer’s home is a consistent data source that connects the worlds of online and offline behavior to bring marketers ...

SXSW 2025 saw a slew of brands erecting pop-up activations that gave the annual festival the feel of an immersive playground, ...

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An entire musical with flash mobs and complex choreography shot on iPhone stand out among the original songs and music videos in this latest edition of Ad Age’s Top 5 Music roundup.

Apothékary is offering trips to Japan so customers can get in touch with the DTC wellness brand’s Japanese roots.